Based on the 1988 cult classic movie of the same name, this pitch-black satirical comedy series is set in the present day. It features a group of all-new Heathers, whose character names are the same as in the film, but the outcasts this time are the popular high school students.
As the Senior Art Director at Paramount Network, I played a pivotal role in both conceptualizing and executing Key Art, Social, On Air, and Out of Home campaigns. My responsibilities encompassed overseeing the art direction of photoshoots and directing talent specifically for primary key art. Notably, our decision to capture all colors in-camera was a deliberate choice aimed at paying homage to the show's distinct aesthetic. The resulting Key Art campaign stood out as a highlight at NYC Comic Con, complemented by a compelling "school bus" activation that successfully engaged and attracted thousands of fans.
Key Art Campaign: Paramount Network
Photographer: Jamie Nelson
The BET Hip Hop Awards is an electrifying night of music and celebration, as it shines a spotlight on some of the most influential artists, producers, and game-changers in hip-hop culture.
This high-energy look challenged conventions with its bold and unapologetic style, breaking norms and leading the way in cultural innovation.
The 2024 Hip Hop Awards shook up the cultural landscape with glitches, distortions, and pixelation, symbolizing the future and the transformative influence of Hip Hop in the digital realm. This treatment elevated the club setting with high pace graphic animations and vibrant colors.
I had the opportunity to idealize, to pitch and to execute this idea from all sides of Creative Marketing, Print and Digital campaigns.
Created by and starring Kevin Hart, Lil Kev explores how the beloved comedian's unbreakable spirit and his mom’s tough love shaped him into the star we know today.
My role involved designing and conceptualizing Key Art campaigns, as well as creating out-of-home and digital marketing placements. I strategically utilized assets from the animated series to effectively promote the show and to increase BET+ subscriptions.
John Dutton, a sixth-generation homesteader and dedicated father, manages the largest contiguous ranch in the U.S. In a world rife with corruption and land disputes, he faces constant conflict with neighboring entities: a growing town, an Indian reservation, and America’s first national park.
As the Senior Art Director at Paramount Network, I was responsible for the conceptualization and execution of the Key Art, Social, On Air, and Out of Home campaigns. My duties included scouting ideal on-set locations and directing talent for both the primary key art and secondary photography, which contributed to the overall aesthetic of the show. Our decision to utilize real tintype photography aimed to elevate the authenticity of cowboy culture.
Photographer Key Art: Emerson Miller
Photographer Tin Type: Sarah Coulter
Photographer Environmental Portraits: Emerson Miller
During my tenure at Paramount Network, I held the responsibility for formulating and implementing comprehensive campaigns spanning Key Art, Social, On Air, and Out of Home channels. In the pre-season campaign, my duties encompassed identifying optimal on-set locations for backplates, providing direction to the talent during photoshoots, and crafting intricate Photoshop compositions for final retouching and delivery.
In the current season, our approach involved a deep exploration of the evolving storyline, characterized by a nuanced transition towards a darker thematic tone. To enhance the narrative connection between characters and the pivotal conflict landscape, we strategically erected a stage facilitating the capture of characters from an extreme low angle. This deliberate choice served to underscore the profound link between the characters and the tumultuous terrain in which the narrative unfolds.
Key Art Campaign: Paramount Network
Photographer: James Minchin
As the Senior Art Director at Paramount Network, my responsibilities centered on the collaborative ideation, conceptualization, and execution of the comprehensive campaign aesthetic. Faced with the unique challenge of promoting the season without unveiling the main characters and to maintain anticipation around a significant cliffhanger, we strategically used a crow motif to symbolize the persistent specter of death around the Yellowstone Ranch.
Additionally, we conducted in-studio photoshoots for character portraits, meticulously stylized to evoke an aura of authentic leaked and expired photography, thereby amplifying an ominous mood. These portrait photographs served a dual purpose, featuring prominently in Social media countdowns and supplementary promotional materials for the show.
Key Art Campaign: Paramount Network
Agency involved in Key Art: LA
-Tease and Social Countdowns-
Photography: Emerson Miller
This is a collection of concepts from past seasons.
Concept Artworks: Paramount Newtork
Role: Creative concept, design and art direction
A prequel to "Yellowstone," "1883" follows the Dutton family as they flee poverty in Texas and embark on a journey through the Great Plains to seek a better future in Montana.
As the Senior Art Director at Paramount Network, my primary responsibilities encompassed collaborative ideation, conceptualization, and the meticulous execution of the campaign's visual identity. Overcoming logistical challenges associated with shooting the key art campaign amid the active show production in Texas demanded the construction of a substantial tent, comparable in size to a football field. This purpose-built facility enabled the incorporation of horses within a studio setting.
Additionally, my role involved directing talent and coordinating the photography crew across two distinct stages, collaborating seamlessly with other directors.
In the post-production phase, I played a key role in developing concepts and creating comprehensive compositions for various applications within the campaign.
Key Art and Social campaign: Paramount+
Photographers: Emerson Miller, James Minchin, Sarah Coulter (Tintype)
Coyote is the story of Ben Clemens (Michael Chiklis), who after 32 years as a border patrol agent, is forced to work for the very people he spent his career trying to keep out of America. Now exposed to life on the other side of the wall, Ben will start to question his black and white views of the world, challenging his ideology and his loyalties.
As the Senior Art Director at Paramount Network, I held a key role in the collaborative processes of ideation, conceptualization, and execution, shaping the visual identity of the campaign. The photography session for the cast took place in a studio in Rosarito, Mexico, concurrent with the show's production. Overseeing three distinct lighting setups, my responsibilities included directing talent and coordinating the crew to realize the creative concepts effectively.
Furthermore, my involvement extended to contributing to the development of comprehensive compositions and concepts for various campaign elements, including Key Art, On Air, and Social Media.
Key Art and Social Concepts: Paramount+
Photography: James Minchin
Hetrick-Martin Institute believes all young people, regardless of sexual orientation or identity, deserve a safe and supportive environment in which to achieve their full potential. It creates this environment for lesbian, gay, bisexual, transgender, questioning, intersex, and asexual (LGBTQIA+) youth between the ages of 13 and 24 and their families. Through a comprehensive package of direct services and referrals, Hetrick-Martin seeks to foster healthy youth development.
This poster was created and donated to celebrate HMI’s Pride week.
Role: Art direction, Design and Photography
A teenage boy and girl get their lives changed forever when a California wildfire awakens a terrifying supernatural creature. As the full moon rises, all teens come together to unravel the secret that connects them.
Concept Key Art: Paramount+
Role: Design Art Direction
As a Senior Art Director at TVLand, my primary responsibility involved generating a series of poster concepts for the promotion of "The Jim Gaffigan Show" across New York City, aimed at raising awareness for a new show lineup on TV Land. Prior to the Key Art campaign, I conceptualized the notion of pre-defacing posters, drawing inspiration from the prevalent trend of defaced advertising throughout NYC.
The marketing team enthusiastically embraced this concept, securing multiple placement locations in Manhattan. The outcome was a significant buzz surrounding the campaign, coupled with notable recognition on various social media platforms.
Out of Home Marketing: TV Land
Role: Creative concept, Design and Art Direction
The Jim Gaffigan Show is an American sitcom written and executive produced by comedian Jim Gaffigan and his wife Jeannie Gaffigan. Gaffigan stars as a fictionalized version of himself as a stand-up comedian raising five children in a two-bedroom New York City apartment.
As the Senior Art Director at TV Land, I assumed the leadership role in overseeing and art directing all On-Air and Out-of-Home Key Art campaigns. Drawing inspiration from street art and the aesthetic synonymous with "Banksy," we crafted a compelling series of artworks strategically positioned in prominent locations across major cities such as Los Angeles, New York, Chicago, and Boston. This initiative yielded significant awareness and engagement, amplifying the impact of the campaign.
Role: Design and Art Direction
Agency: Art Machine
In my role as the Senior Art Director at Paramount Network, I was assigned the responsibility of capturing a diverse group of key Bellator fighters to showcase them as integral members of the extensive array of stars affiliated with Paramount. The fighters were photographed in a purpose-built studio set designed to authentically convey the raw and gritty essence of Mixed Martial Arts (MMA). The resulting series of artworks served as a powerful promotional tool for both Bellator and Paramount branding initiatives.
Branding Image: Paramount Network
Role: Creative and Art Direction
Photographer: James Law
Ink Master is an American reality competition television series that originally aired on Paramount Network .The show features tattoo artists who compete in various challenges assessing their tattooing and related artistic skills.
Key Art Concepts: Paramount+
Role: Design, Creative and Art Direction
Photographer: James Minchin
As the Senior Art Director at Paramount Network, I undertook the responsibility of serving as the creative director, spearheading the conceptualization and implementation of a fresh aesthetic for the second season key art and Paramount Network's On-Air branding. Conducting the production at the Paramount Studios Lot, I directed both talent and the photography crew to meticulously attain the desired visual identity. These resulting artworks were subsequently utilized across On-Air, print, digital, and social media campaigns.
Photographer: Miller Mobley
Bar Rescue is a series that helps bars from closing by using various renovations, pieces of equipment, and the expertise of Jon Taffer. He is the owner of a consulting business for bars and nightclubs that helps them find their feet again after a sustained rough patch.
Key Art Campaign and Concepts: Paramount Network
Role: Design Art Direction
"Nobodies" is a comedic American TV series developed by Hugh Davidson, Larry Dorf, and Rachel Ramras, with production by Ben Falcone and Melissa McCarthy. The show follows three actor/comedians, members of the Groundlings, as they navigate the challenges of Hollywood, striving for recognition amidst their friends' rising fame and success. They humorously embody the concept of being the "Nobodies" still awaiting their significant breakthrough.
As the Senior Art Director at TV Land, I played a pivotal role in the ideation, production, and implementation of comprehensive On-Air, Out of Home, and Social campaigns for the premiere of "Nobodies." My responsibilities included directing both talent and the photography crew to realize the campaign's visual identity. Additionally, I supervised the post-production process, ensuring the finalization of all artworks and TV promos. This key campaign received extensive exposure in prominent cities such as New York, Los Angeles, and Austin, Texas, notably during the SXSW festival.
Key ArtCampaign: TV Land
Role: Art Direction
Photographer: Mathias Clamer
Comic George Lopez stars as a fictionalized version of himself in this semi-autobiographical sitcom. Lopez portrays America's most successful Hispanic-American comedian who struggles between his two worlds — his Latino, working-class roots, and the world of affluent celebrities.
As the Senior Art Director at TV Land, I assumed a crucial role in orchestrating the design, production, and implementation of extensive On-Air, Out of Home, and Social campaigns for the premiere of "Lopez." My duties encompassed the creation of the show's logo, which not only established a distinctive On-Air brand but also elevated the representation of Mexican-American culture.
Managing talent shoots in diverse locations and a Los Angeles studio, I provided direction to both the talent and the crew to successfully actualize the creative concepts. Furthermore, I supervised the post-production phase, ensuring the finalization of all artworks, press kits, and TV promos.
Key Art Campaign: TV Land
Key Art Agency: Gravilis
Photographer: Justin Stephens
Impastor follows Buddy Dobbs (Michael Rosenbaum), a fugitive and hard-core gambling addict who, in order to hide from a pair of loan sharks, ends up stealing the identity of a recently deceased gay Lutheran pastor who was relocating to Ladner, a small-town community outside of Portland, Oregon.
Serving as the Senior Art Director at TV Land, I played a significant role in the conception, production, and implementation of the Key Art campaign and On-Air promotion for the second season premiere of "Impastor." Our shoots took place both on location and in a Vancouver studio during the show's production. I took a lead role in ensuring the successful realization of the envisioned creative concepts and the desired visual aesthetics for both photography and live-action promos. Additionally, I supervised the execution and finalization of all artworks and branding components.
Photographer: Justin Stephens
Angency: Art Machine
The Exes: Created by Mark Reisman. With Donald Faison, Wayne Knight, David Alan Basche, Kelly Stables. A group of divorced friends try to get back to the single life.
Serving as the Senior Art Director at TV Land, I played a significant role in the conception, production, and implementation of the Key Art campaign and On-Air promotion and press kit for the fourth season of "The Exes."
Role: Design and Art Direction
Photographer: Justin Stephens
Fedor vs. Sonnen: Poster, On Air Promotion and Social
Fedor vs. Rampage in Japan: On Air Promotion
Paramount Network
Role:Design and Art Direction
Top viral video countdown for VH1.
Studio: Mr. Harmstrong
Role: Design, Creative and Art Direction, Animation.
We had the task to rebrand and to create a TV show graphics package to the longest running Muay Thai event in New York City. Friday Nights Muay thai.
Role: Design, Creative Direction, Art Direction and Animation.
Mr. Harmstrong Studios
This is a on air commercial for Adidas predator boot and Mi Device done for NBC Sports MLS soccer live broadcast. Live soccer broadcast does not provide the opportunity for commercial breaks. Each half is 45 minutes long and our intent is to use any opportunity to interrupt the transmission for a quick commercial. The Idea is to show features of the Adidas "Predator" boot and its smart "MiCoach" device and grab the viewer's attention to watch the commercial.
Role:
Design Art Direction 2D/3D animation composite
Interstitial for Nick@Nite movie programing.
Studio: Perceptional
Role: Design, Creative and Art Direction, Animation.
On Air branding concept created for Aljazeera America.
Studio: UVPH
Role: Design and Art Direction.
Arise News is a London-based world news channel. It has studios in New York City, London, Johannesburg, Abuja and Lagos. The channel features African, US and European content. It is operated by Arise Broadcasting Ltd., which is owned by Nigerian media mogul Nduka Obaigbena.
Network Launch Branding
Studio: UVPH
Role: Art Direction, Design and Animation
BET Notarized is a top 100 music video countdown franchise that airs on New Year’s eve.
TV Show Package
Studio: Mr. Harmstrong
Role: Creative direction, Design
New York Brawlers was a passion project started by me and a best friend to design and manufacture apparel and fight gear with our own point of view.
Passion Project: Alysson Castro and Pantelis Nikolaides.
Role: Design, Creative and Art Direction
Poster design Commissioned by Five Points Academy using their established logo.
Passion Project
Role: Design and Art Direction
Web commercial promotion for BUTTY, a vinyl DIY toy launched by Artist Pantelis Nikolaides.
Passion Project
Role: Creative and Art Direction
