A prequel to "Yellowstone," "1883" follows the Dutton family as they flee poverty in Texas and embark on a journey through the Great Plains to seek a better future in Montana.
As the Senior Art Director at Paramount Network, my primary responsibilities encompassed collaborative ideation, conceptualization, and the meticulous execution of the campaign's visual identity. Overcoming logistical challenges associated with shooting the key art campaign amid the active show production in Texas demanded the construction of a substantial tent, comparable in size to a football field. This purpose-built facility enabled the incorporation of horses within a studio setting.
Additionally, my role involved directing talent and coordinating the photography crew across two distinct stages, collaborating seamlessly with other directors.
In the post-production phase, I played a key role in developing concepts and creating comprehensive compositions for various applications within the campaign.
Key Art and Social campaign: Paramount+
Photographers: Emerson Miller, James Minchin, Sarah Coulter (Tintype)