The BET Hip Hop Awards is an electrifying night of music and celebration, as it shines a spotlight on some of the most influential artists, producers, and game-changers in hip-hop culture.
This high-energy look challenged conventions with its bold and unapologetic style, breaking norms and leading the way in cultural innovation.
The 2024 Hip Hop Awards shook up the cultural landscape with glitches, distortions, and pixelation, symbolizing the future and the transformative influence of Hip Hop in the digital realm. This treatment elevated the club setting with high pace graphic animations and vibrant colors.
I had the opportunity to idealize, to pitch and to execute this idea from all sides of Creative Marketing, Print and Digital campaigns.