Coyote is the story of Ben Clemens (Michael Chiklis), who after 32 years as a border patrol agent, is forced to work for the very people he spent his career trying to keep out of America. Now exposed to life on the other side of the wall, Ben will start to question his black and white views of the world, challenging his ideology and his loyalties.
As the Senior Art Director at Paramount Network, I held a key role in the collaborative processes of ideation, conceptualization, and execution, shaping the visual identity of the campaign. The photography session for the cast took place in a studio in Rosarito, Mexico, concurrent with the show's production. Overseeing three distinct lighting setups, my responsibilities included directing talent and coordinating the crew to realize the creative concepts effectively.
Furthermore, my involvement extended to contributing to the development of comprehensive compositions and concepts for various campaign elements, including Key Art, On Air, and Social Media.
Key Art and Social Concepts: Paramount+
Photography: James Minchin