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ALYSSON CASTRO
  • Work
  • Alysson Castro shreds!
  • resume
  • Contact

IMPASTOR Key Art and Branding

Impastor follows Buddy Dobbs (Michael Rosenbaum), a fugitive and hard-core gambling addict who, in order to hide from a pair of loan sharks, ends up stealing the identity of a recently deceased gay Lutheran pastor who was relocating to Ladner, a small-town community outside of Portland, Oregon.

Serving as the Senior Art Director at TV Land, I played a significant role in the conception, production, and implementation of the Key Art campaign and On-Air promotion for the second season premiere of "Impastor." Our shoots took place both on location and in a Vancouver studio during the show's production. I took a lead role in ensuring the successful realization of the envisioned creative concepts and the desired visual aesthetics for both photography and live-action promos. Additionally, I supervised the execution and finalization of all artworks and branding components.

Photographer: Justin Stephens

Angency: Art Machine

IMPASTOR Season 2 Key Art
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Branding Photography
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