As a Senior Art Director at TVLand, my primary responsibility involved generating a series of poster concepts for the promotion of "The Jim Gaffigan Show" across New York City, aimed at raising awareness for a new show lineup on TV Land. Prior to the Key Art campaign, I conceptualized the notion of pre-defacing posters, drawing inspiration from the prevalent trend of defaced advertising throughout NYC.
The marketing team enthusiastically embraced this concept, securing multiple placement locations in Manhattan. The outcome was a significant buzz surrounding the campaign, coupled with notable recognition on various social media platforms.
Out of Home Marketing: TV Land
Role: Creative concept, Design and Art Direction