The Jim Gaffigan Show is an American sitcom written and executive produced by comedian Jim Gaffigan and his wife Jeannie Gaffigan. Gaffigan stars as a fictionalized version of himself as a stand-up comedian raising five children in a two-bedroom New York City apartment.
As the Senior Art Director at TV Land, I assumed the leadership role in overseeing and art directing all On-Air and Out-of-Home Key Art campaigns. Drawing inspiration from street art and the aesthetic synonymous with "Banksy," we crafted a compelling series of artworks strategically positioned in prominent locations across major cities such as Los Angeles, New York, Chicago, and Boston. This initiative yielded significant awareness and engagement, amplifying the impact of the campaign.
Role: Design and Art Direction
Agency: Art Machine