As the Senior Art Director at Paramount Network, my responsibilities centered on the collaborative ideation, conceptualization, and execution of the comprehensive campaign aesthetic. Faced with the unique challenge of promoting the season without unveiling the main characters and to maintain anticipation around a significant cliffhanger, we strategically used a crow motif to symbolize the persistent specter of death around the Yellowstone Ranch.
Additionally, we conducted in-studio photoshoots for character portraits, meticulously stylized to evoke an aura of authentic leaked and expired photography, thereby amplifying an ominous mood. These portrait photographs served a dual purpose, featuring prominently in Social media countdowns and supplementary promotional materials for the show.
Key Art Campaign: Paramount Network
Agency involved in Key Art: LA
-Tease and Social Countdowns-
Photography: Emerson Miller